The first motocross simulation esports event
EICMA, Esposizione Internazionale delle due ruote, the revered motorcycle trade show that has been at the heart of the industry for an astounding 109 years, is back with an exhilarating twist. As a beacon of innovation and a symbol of motorcycle culture, EICMA has continuously set the stage for the latest product launches, technological revelations, and the global motorcycle community’s unification.
This year, EICMA promises an even more exceptional experience. For the first time ever, EICMA will take the motorcycle competition onto the digital arena. On November 11th, the EICMA Esport Arena will host the historic inaugural EICMA ESPORTS MX Championship finale and the thrilling EICMA Esport VIP Race.
In collaboration with Virtual MX and Init Esports, the world’s leading company focused on introducing new audiences to the motorcycle world through authentic digital sim racing experiences, this groundbreaking step toward the digital demographic feels like a natural evolution for EICMA.
Virtual MX Founder, Nicolas, said: “We’ve been working for years to make this a reality. We’re delighted that EICMA will enable us to make this dream come true.”
Stefy Bau, CEO of Init Esports, states: “We meet the kids where they are, online. By giving them a chance to have an incredible experience, we can foster interest in our beloved industry and cultivate important relationships with the leaders of tomorrow.”
Giacomo Casartelli, EICMA Executive Director, adds: “This is a privileged opportunity to involve young and very young people and promote the values of our world which for us is a desired and sought-after strategic positioning, and effective and indispensable tool to create a seamless bridge between the digital and physical world and to dialogue with the future customer of the industry that we bring to the table.”
The excitement begins online with four heart-pounding events set on four legendary Italian tracks. From the picturesque hills of Maggiora to the challenging mountains of Arco, from the sandy terrain of Montova to the thrilling bumps of Riola, competitors will vie tooth and nail for valuable points.
Each of the 40 finalists per race will receive an exclusive EICMA NFT collectible, connecting with the digital-savvy demographic. But that’s not all; each race podium finisher will receive an exclusive box with EICMA branded gadget.
The top 10 in the championship classification will earn an all-expenses-paid invitation to Milan, Italy, for the in-person grand finale, where they’ll compete in front of a live audience on the Motolive track—a faithful reproduction of the track where the IRL competitors will be racing simultaneously just outside the walls of the EICMA Esport Arena. It’s an opportunity to bridge the digital and physical worlds seamlessly.
Prizes
All top 10 finalists will battle on November 11th for a chance to grab one of the following prizes:
1st position – Trip for two people to Qatar for MotoGP race 2024:
- 2 economy tickets
- car for 72hrs (gas not included)
- 3 nights in a 5star hotel with breakfast
- 2 VIP Gold hospitality tickets
2nd Position – Trip for two people to Qatar for MotoGP race 2024:
- 2 economy tickets
- car for 72hrs (gas not included)
- 3 nights in a 4star hotel with breakfast
- 2 VIP Gold hospitality tickets
3rd Position – Trip for two people to Qatar for MotoGP race 2024:
- 2 economy tickets
- car for 48hrs (gas not included)
- 2 nights in a 4star hotel with breakfast
- 2 VIP Gold hospitality tickets
4th and 5th Position – Trip for two people at one of the following MotoGP races: Catalunia or Valencia (Spain), Mugello or Misano (Italy), or Assen (The Netherlands):
- 2 economy tickets
- car for 48hrs (gas not included)
- 2 nights in a 4star hotel with breakfast
- 2 VIP Gold hospitality tickets
6th, 7th, and 8th position – Trip for two people at an EU SBK race:
- 2 economy tickets
- car for 48hrs (gas not included)
- 2 nights in a 4star hotel with breakfast
- 2 VIP Gold hospitality tickets
9th – 10th position – Trip for two people at one of the following MXGP races: Maggiora (Italy), or Ernee (France):
- 2 economy tickets
- car for 48hrs (gas not included)
- 2 nights in a 4star hotel with breakfast
- 2 VIP Gold hospitality tickets
But that is not all ladies and gentlemen! The top 3 finishers will also have the chance to race on Sunday, November 12th, alongside VIPs but this time on car sim racing!
The 10 VIPs will tackle an off-road circuit abroad of a RAM pickup truck with the format revealed at the last minute to keep everyone guessing.
Every race will be streamed live on Init Esports Twitch and EICMA Twitch accounts, ensuring that fans around the world can be part of this historic moment.
Are you ready to be part of history? Stay updated by following Init Esports and EICMA.
How to participate
Registrations are now open! Click here to sign up!
Each participant will be verified by GamerSafer technology to make sure we can provide the safest and most fair tournament possible. Stay connected with the community on Discord for any questions you may have.
What are you waiting for? See you on the track on October 2nd for round 1.
About Init Esports: Init Esports is a woman-led esports company that focuses on sim racing special events and motorcycle esports tournaments. We bring esports content to fans and sponsorship opportunities to brands. Init Esports produces and promotes online competitions and real-life events, maximizing the reach of esports audiences across multiple sports, industries, and platforms. DEI is in our DNA. Our own platform aims to combat bullying and cheating to help make the digital world as safe and fair as possible. Visit https://initesports.gg/ for more info.
About Virtual MX: Virtual MX is committed to the motocross racing game industry for over 10 years. Our team is made up of enthusiasts with real experience in motocross and video games. Our range of skills enables us to elevate players’ experience to the highest level: game and physics development, 3D modeling of tracks and assets, racing system technologies, and much more. Visit https://virtual-mx.com/ for more info.
About EICMA:
EICMA, short for Esposizione Internazionale Ciclo Motociclo e Accessori, stands as the world’s foremost trade show for the entire two-wheeler industry. Hosted in Milan since its inaugural edition in 1914, EICMA is organized by ANCMA, the prominent industrial association representing leading companies in the sector. EICMA consistently ranks as the most visited global event for Exhibitors, Visitors, Industry Professionals, and the Press. This annual showcase highlights the latest trends, innovations, and products in the world of motorcycles and accessories, making it a pivotal marketing tool for ANCMA and a must-attend event for enthusiasts and professionals alike. Visit www.eicma.it to learn more.
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